My Personal Best Coaching
Many student-athletes face invisible barriers that keep them from playing their best game—self-doubt, fear of judgment, and limiting beliefs they may be unaware of. My Personal Best Coaching was created to offer a transformative approach that dives deep into these unseen mental roadblocks, helping athletes become aware of their inner narrative, build resilience, and rewire their mindsets for growth.
Mindset Mastery Coach - Tony Everett
My lived experiences are another driving force behind my work. I've faced challenges that required me to embrace growth and rewire my own mindset, and this personal journey fuels my passion for helping others do the same. I know firsthand the transformative power of personal development, and I bring this understanding to every athlete I coach, guiding them with empathy and purpose.
As a father of three, I understand the hopes and challenges parents face when supporting their children's development. My experience as a coach and a mentor has taught me the importance of empowering young people to trust in their abilities and embrace the mindset that will carry them toward success.
At the heart of everything I do is a deep belief in the power of mindset mastery to transform lives. Whether on the soccer field, in schools, or working with incarcerated youth, my mission is to guide young people to connect with their true potential, take purposeful action, and live with confidence, resilience, and clarity.
As a soccer coach, I've dedicated the best part of my life to helping young people unlock their potential on and off the field. As the founder of PureGame, a nonprofit I operated for 17 years, I worked with thousands of kids in schools across Orange County, teaching character education, Social-Emotional Learning, leadership, and life skills. My passion for working with youth continues today, including running a program for incarcerated youth, helping them overcome limiting beliefs and rewrite their narratives for a better future.
Through My Personal Best Coaching, I bring this lifelong commitment to transformation into the realm of mindset mastery. I specialize in working with student-athletes to help them break free from the mental barriers that hold them back, such as self-doubt, fear of judgment, and limiting self-beliefs. By focusing on reshaping their inner dialogue, I equip young athletes with the mental tools they need to thrive in sports and life, building authentic confidence and resilience from within.
Five Pillars of My Personal Best Coaching
Awareness & Inner Dialogue
Foundation: Helping athletes become aware of their inner narratives, recognize limiting beliefs, and understand the subconscious patterns that hold them back. This pillar builds self-awareness and reshapes inner dialogue to foster resilience and self-belief.
Mindset Mastery
Core Skill: Teaching athletes mental tools like neutral thinking, purposeful visualization, and reframing techniques to manage emotions and thoughts under pressure. This pillar empowers them to maintain focus, composure, and clarity.
Resilience Building
Growth: Equipping athletes with strategies to embrace challenges, bounce back from setbacks, and build internal resilience. This pillar emphasizes turning obstacles into opportunities for personal growth and long-term mental strength.
Confidence & Self-Belief
Execution: This pillar guides athletes to cultivate authentic confidence rooted in their internal progress rather than external outcomes. It teaches them to play for their “audience of one” and take risks with purpose, pride, and trust in their abilities.
Purposeful Action & Consistency
Application: Encouraging athletes to take consistent, focused action toward their goals. This pillar connects mindset work to real-world application, ensuring athletes stay engaged, motivated, and aligned with their purpose in sports and life.
